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The best business strategy in the world isn't much use if you don't have the people and the means by which to roll it out. That might be what Drucker was getting at with his biting comment about the importance of culture.
But is culture SO important that you could go so far as to say that your culture can be a competitive advantage?
The answer is a resounding yes, if you're asking James Heskett, another highly regarded business mind and former Chair of the Harvard Business MBA School.
Heskett is arguably America's foremost expert on culture, having studied what makes effective organizations and seperates the standouts from the pack.
Heskett aserts that culture is not only pivotal, it's the source of competitive advantage.
Culture has long been something. -- James Heskett
As you would expect from a Harvard MBA School chair, Hesket doesn't make the comment wihtout reams of data to back it up. Consider the following, from decades long study:
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Culture is About Employees
While the word "culture" can be hard to wrap your hands around, Heskett is
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