5,000 Email Subsribers, 30,000+ Followers, and a Pipeline Full of Leads

GROUND ZERO BRAND AND MESSAGING

NEW WEBSITE DESIGN

GOOGLE ADS CAMPAIGN

META VIDEO AD CAMPAIGN

LEAD MAGNET FUNNEL STRATEGY

EMAIL MARKETING AUTOMATION

VIDEO-HEAVY SOCIAL CONTENT STRATEGY

The Client's Situation:

Mark Savoia approached Savage Marketing with the vision of creating a standout brand in the highly competitive Costa Rica real estate market. After selling real estate in this location for three years, Mark was looking for a way to break away from the pack and offer a unique experience to the market, delivered through a brand that would attract a certain kind of buyer.

The challenge was to find a way to take his unique background as a contractor-turned real estate investor and agent and package it in a way that was unique, and attention-getting.

The Strategy:

Create a Brand for Wealth Builders, Not Just Property Buyers

Mark's value to real estate clients included sharing a wealth of information and experience on the ins and outs of relocating to Costa Rica - the kind of high value information on residency, taxation, legal considerations, and setting up businesses that other relocation experts charge for.

Savage set out to incorporate all of this high value service under the real estate banner, attracting the kind of buyer who not only wanted to purchase a home but as a savvy wealth-building move.

Logo, Brand Identity & Lead Generating Website

The strategy demanded a high end, luxury-feeling brand identity that conveyed the white glove service that Mark delivers to clients. Enter the "Golden Toucan," motif, which struck the perfect balance between a high end aesthetic in a tropical paradise.

Lead Magnet and Funnel Strategy

Savage wrote and published a 48-page downloadable lead magnet ebook ("The Costa Rica Playbook") and built the entire brand around this messaging, including the brand new website CostaRicaPlaybook.com.

Savage created Meta video and Google ads and social content to drive traffic to the new site, and and email follow up strategy to nurture the subscriber list and drive bookings (one-on-one calls with Mark.)

Video-Centric Instagram and TikTok Content Strategy

Savage built a video content strategy around Mark Savoia's natural influencer persona. This involves filming and post-production for a high volume of video content including on-location walking tours of properties for sale, original drone footage, and informational content on relocating to Costa Rica.

The Results:

The launch of Costa Rica Playbook took the market by storm. Interest in downloads was immediate and has not let up. Two years later, email subscriber count has surpassed 5,000 emails, providing Savoia with his own pool of owned leads to mine for pipeline.

Mark Savoia and Costa Rica Playbook are now established as THE go-to resource to contact for foundational information and research on moving and buying property in Costa Rica.

Metrics include:

5,000 email subscribers
30,000+ Instagram and Tik Tok followers
Over 10 million organic views of video content
Organic traffic has now FULLY REPLACED ad spend, meaning new subscribers to the Costa Rica Playbook now come 100% from organic social traffic, reducing ad budget to $0

From doing zero marketing, and having no brand to now owning a widely-recognized brand property with millions of impressions and tens of thousands of social followers, Mark Savoia's story is a testament to what is possible when a business owner ambition for scale is matched with the right agency to bring this vision to life.

“Savage is a world-class marketing partner. They created our new brand identity, lead generating website, social media strategy, on-location drone filming, video production, apparel, and more. They've taken me from ZERO social media presence to over 30,000 followers, 5,000 email subscribers, and over 10 million organic social views. I now get so much exposure from organic content, I've been able to stop doing paid ads—and new leads still accumulate daily."

Mark Savoia, CostaRicaPlaybook.com

Interested in results like these? Get in touch.

World-Class Branding, Marketing & Consulting Since 2003