Dear Fellow Freelance Writer, (or Aspiring Freelance Writer)

Every copywriter has had, or still has, their fair share of poor clients. These are the people with measly budgets, who only call you once or twice a year, or seem to take forever to pay your invoice.

But poor clients – even mediocre clients – can kill your freelance copywriting business because they slowly and regularly eat away at your time.

I know because I spent too many years putting up with too many mediocre clients (and a handful of downright dreadful ones), clinging to the hope that if I just hung in there and nurtured them they would one day open the floodgates and start sending boatloads of work my way.

That day never came.

In the back of my mind I always knew that with each passing day, I was letting precious time slip through my fingers – time that would be better spent working on a self-promotion package to get my name in front of the types of companies I really wanted to work with.

But I never quite knew how to start -- and so I kept on spinning my wheels.

Then one day I finally decided to do something about it. I decided I would replace my poor, tire-kicking clients with top quality clients -- the kind who are willing to pay you handsomely for your precious time, and who will keep you busy with a regular stream of profitable work. Plain and simple.

How did I do it? I started by asking myself a simple question – as a freelance copywriter, what is the BEST way to promote myself?

Bob Bly’s Answer To That Question…

It didn’t take me long to find the answer. Here’s what the legendary Bob Bly, arguably the most successful freelance copywriter around, says about self promotion:

“When other writers ask me, ‘What is the most effective self-promotion for you?’ I answer without hesitation: direct mail.”
- From ‘Secrets of a Freelance Writer’ by Bob Bly

And Bob’s not the only copywriter who recommends direct mail. If you look around at the best copywriters in the industry, just about every one of them will tell you that they’ve used direct mail throughout their career to build a healthy roster of high-quality clients.

Direct mail is so effective for us freelancers because it’s the best self-promotion tool for pinpointing the exact companies you want to go after.

Why It’s Never Been More Important For Freelancers To Get Serious About Getting Quality Clients

Take a look at what’s happened in the copywriting industry over the past decade.

THOUSANDS of aspiring writers have flooded into the freelance market, many of them wooed by promises of afternoons spent napping on tropical beaches, tapping out the occasional sales letter, and raking in enough dough each day to keep the margaritas coming ‘til sunset.

Maybe you’ve been disillusioned by over-hyped promises, maybe not. Maybe you’re even doing “okay” as a freelance copywriter, but the fact is that nature always has a way of keeping everything in balance -- and in the freelance copywriting market that means that the tide is about to go out.

(Translation: A shakeout is coming in freelance copywriting – and soon.)

Most freelancers, if they haven’t already, will take a long, hard look at their business, decide it’s not quite at the level where they want it to be, and make a decision: they’ll either pack it in… or decide to get serious about building their business.

If you’re serious about building your business… keep reading…

In the fall of 2006, I spent a few months working on a direct mail self-promotion package that ended up bringing me $64,000 in income, from brand new clients, in just 12 months.

The results shattered my wildest expectations. For the past year-and-a-half or so, I kept this direct mail package close to my chest.

Now that my business is at the point where I want it to be, I’m ready to start sharing ALL the details of my self-promotion direct mail package with other freelance copywriters who want a proven method for attracting better clients to their freelance copywriting business – with No Hype and No Empty Promises.

My new e-book is called The Freelance Copywriter’s $64,000 Direct Mail Self-Promotion Package! and in it, I share every last detail about my hugely successful direct mail self-promotion.

You’ll see the exact, word-for word sales letter I wrote, full-colour images of the outer envelope and all its contents, a complete cost breakdown of the entire promotion, and much more. See for yourself…

Here’s What You Get in The Freelance Copywriter’s $64,000 Direct Mail Self-Promotion Package! …

The exact sales letter that anchored this blockbuster direct mail package, reprinted exactly as it mailed, word-for-word and in full colour

A 16-page line-by-line analysis of the sales letter showing you why I wrote the letter the way I did, so you can understand the strategy behind every word

My 10-Step Formula for writing your own winning sales letter. This formula alone will save you hours. Don’t waste time wondering about, planning, re-planning and second-guessing the format of sales letter… instead, just follow my simple formula!

How to lay out headings and subheads. Follow this tried-and-true principle to lead your reader’s eye from your headline right into your copy every time.

How I use one of the most powerful words in copywriting to win the reader over and keep them reading (I purposely used this word TWICE in the headline and TWICE in the P.S.)

Where I got the idea for the ‘theme’ of my letter. It’s a goldmine of ideas that you can access with ease, it’s free, and you’ll find plenty more just like it if you know where to look.

The ‘bulky item’ I stuffed inside each envelope to make it absolutely irresistible for my targets to rip open

Full colour images of the entire package, so you can see exactly what it looked like when it mailed (including the all-important outer envelope!)

The major mishap that almost ruined my entire mail out, forcing me to come up with a “Plan B” which, I’m convinced, ended up GREATLY IMPROVING the effectiveness of the mailing! (That “Plan B” has since become my “Plan A” for all future mailings! And I’ll never change it back!)

What type of font should you use in your sales letter? (Yes, it’s important, and I talk about it on page 52)

The four classic direct mail techniques I followed when writing the sales letter (and the one I ignored)

Will you follow-up by phone? I didn’t! But just in case you want to, I include four easy-to-follow phone scripts you can use, whether you get a live person or voice mail. (Plus I include a few pointers on how to make phone follow up less painful.)

Time-saving tips to make the assembly of your package go faster, so you can get it out the door and in the mail. I even show you how to fold your sales letter! (And I tell you about an inexpensive little hand tool that makes folding letters a breeze -- AND creates creases so sharp your letters will look like they were folded by a machine. Talk about professional-looking.)

What it cost to put it all together. I show you an itemized breakdown of all the costs – from paper to envelopes, printer ink cartridges, postage and more.

This isn’t some sales letter I mailed out 15 years ago and resurrected from the dead, with no idea if it still works today. This is ALL the details, in full colour, of the entire direct mail package that pulled in $64,000 in income for me in 2007 – and is still generating income for me today – more than one full year after it mailed.

This real example of a winning direct mail campaign – from a freelance copywriter – has never been done before, which is why so many copywriters are praising The Freelance Copywriter’s $64,000 Direct Mail Self-Promotion Package!

What They’re Saying About The Freelance Copywriter’s $64,000 Direct Mail
Self-Promotion Package!…

“Use it as a template for your own direct mail business magnet and the investment becomes laughably low…”

“Laughably low” is how Peter Bowerman, acclaimed author of The Well-Fed Writer series describes your investment in The Freelance Copywriter’s $64,000 Direct Mail Self-Promotion Package! And he’s right…

I paid thousands of dollars in consulting fees for one of the top copywriting coaches in the industry to work with me to put this package together. Plus, it took more than 200 hours of my own time to build this package from scratch, which makes it worth thousands more.

But this isn’t going to cost you thousands of dollars. It won’t cost you $1,000 or even $250.

Instead, it’s yours for just $97.00 (USD). That’s a tiny fraction of what it cost to create, assemble and test this package in the real world.

Best of all, your satisfaction is 100% GUARANTEED.

60-Day Risk-FREE Inspection
100% GUARANTEED

I totally guarantee your satisfaction with The Freelance Copywriter’s $64,000 Direct Mail Self-Promotion Package!

If after reading my e-book you aren't convinced that it can save you untold hours when putting your own direct mail self-promotion package together…

Or if you're dissatisfied for any other reason...

Just let me know within 60 days and I’ll refund your $97 (USD) payment in FULL, no questions asked. That way you risk nothing, and we’ll still be friends.

That’s how confident I am that you’ll agree with so many other freelance copywriters who read the book and thought it was like nothing they’d ever seen before.

Don't wait a moment longer to start bringing top quality clients to your business – the kind who are willing to pay you handsomely for your precious time, and who will keep you busy with a regular stream of profitable work.

Order your copy now. You could be reading all about my proven self-promotion strategies TODAY – and on your way to taking your freelance business to the next level tomorrow.

To order your copy, just click here now:

Sincerely,

Pete Savage
Freelance Copywriter
Publisher, SAVAGE Marketing For Copywriters

P.S. Order today and you get these two FREE Bonuses…

Bonus #1: Writing Your Free Report: 6 Tips For Getting Started
Creating a free report is a great way to entice your target audience to respond to your mailing. This tip sheet shows you how to get started.

Bonus #2: 7 Creative and Affordable Ways To Assemble A Powerful Mailing List In Record Time
Who will you mail to? In this report, my friend and fellow freelance copywriter Ed Gandia reveals seven little-known resources and tips for assembling a high quality mailing list!

To order The Freelance Copywriter’s $64,000 Direct Mail Self-Promotion Package! for a no-risk 60-day inspection AND get your Two FREE Bonus Tip Sheets... just click here now:

^ Back to Top